Frii Wilii is for every guy who’s tired of settling for less—no matter your body, your job, or your lifestyle.
Comfort Without Compromise
Let’s be real—most underwear just isn’t cutting it.
Tired of bunching, chafing, or that “shriveled up” feeling? You’re not alone. Frii Wilii’s unique expanding iris design means you can finally say goodbye to all that.
Sick of making those awkward adjustments throughout the day? We get it. Frii Wilii keeps you comfortable and confident, so you can actually focus on what matters (you may need to make an adjustment to accomodate the increased size-nothing awkward).
Ever wish your underwear gave you a little confidence boost?
Frii Wilii does just that—think of it as the push-up bra for men, minus the weirdness.
And here’s the thing: Frii Wilii isn’t just for one kind of guy. Whether you’re crushing it at the gym, stuck at a desk, running into burning buildings, or just want to feel better every day, Frii Wilii’s got your back (and everything else).
Why Frii Wilii Was Created
Frii Wilii was born out of frustration with uncomfortable, restrictive underwear that just didn’t work for real life.
Michael, our founder, was tired of the “shriveled up” feeling and constant adjustments that came with traditional briefs and boxer briefs—no matter the brand. He wanted something better, not just for himself, but for every guy who’s ever felt let down by their underwear.
Our mission is simple:
To give every man the comfort, support, and confidence he deserves—no matter his body, lifestyle, or routine.
We design for comfort in active and everyday life, using thoughtful materials and innovative design.
What makes Frii Wilii different?
A unique expanding iris design that prevents discomfort, bunching, and restriction—so you always feel natural and confident.
An inclusive, body-positive approach that celebrates all shapes, sizes, and backgrounds.
Bold, honest messaging that isn’t afraid to talk about real issues (with a little humor, too).
Check out the iris 👇
Frii Wilii isn’t just underwear. It’s a movement for comfort, confidence, and living life without limits.
Feel the Difference—Order NowFrequently Asked Questions
Ready to feel the difference?Made for Every Body, Every Day
Frii Wilii was designed with real life in mind. Our unique expanding iris design adapts to you—whether you’re young or young at heart, athletic or relaxed, slim or curvy, on your feet all day or at a desk. We believe comfort and confidence shouldn’t have limits.
All Body Types: Our fit is inclusive, supportive, and celebrates every shape and size—no squeezing, pinching, or awkward gaps.
All Jobs & Lifestyles: Whether you’re a first responder, an office hero, a weekend warrior, or anything in between, Frii Wilii moves with you and keeps you comfortable all day. No matter who you are or what you do, Frii Wilii is here to help you feel your best—every single day.
Real Comfort. Real Confidence.
Feel the Difference
Frii Wilii GEN3 – The "Active" Edition
Best For: High activity, gym sessions, sports, and heavy sweaters.
Built for movement, the GEN3 offers a sportier feel with enhanced durability. While it features a premium cotton blend, it is designed specifically for active days. The anatomy support has been upgraded with a slightly longer veil and an iris placed just a smidge higher than the GEN2 for superior containment during movement.Feel: Durable, sportier, and quick-drying feel.
Material: Premium Cotton Blend (95% Cotton | 5% Spandex).
Design: Updated anatomy support with a longer veil and higher iris placement.
Fit: 6" Inseam. Slips on snug; true to size.
Price: $22.95
Frii Wilii GEN2 – The "All-Day" Comfort
Best For: Daily wear, working from home, and maximum comfort.
The GEN2 is your go-to pair for everyday life. Made from a breathable polyester blend, it is engineered to have a "soft poly touch" against the skin while maintaining the flexibility you need. If you are new to Frii Wilii, this is the perfect place to start. Feel: Soft, "breathable polyester" touch with all-day comfort.
Material: Breathable Poly Blend (90% Polyester | 10% Spandex).
Design: Standard veil length and iris placement.
Fit: 6" Inseam. Slips on snug; true to size.
Price: $22.95
Subscribe To Our Newsletter
Shop today with 15% OFF your first order of all products storewide